Exhibition: 29. January - 2. February 2026
Vernissage (Opening): Thursday, 29. January 2026, from 6 p.m.
Opening Hours: Daily 11 a.m. - 7 p.m. (Opening hours may change on 2. February)
Einmal ins All
Savings gradually lose their value under inflation. If you do not invest, you are automatically losing money. If you buy stocks, start with the S&P 500 and read a specific book. At the same time, the emergence of AI is making labour markets and technological development increasingly complex. People constantly ask whether AI will take our jobs, and if so, which professions will disappear first. If we do not continue learning, improving ourselves, and adapting to new situations, we will not be able to maintain our value as human capital. Alongside this, we are encouraged to optimize our bodies and health. We are advised to avoid certain foods, consume more protein, take recommended supplements, and combine cardio and strength training in order to reduce the risk of illness. Every day is spent monitoring health information, trying to maximize our lifespan. Collecting information, analysing it correctly, and constantly thinking has started to feel less like a choice and more like an obligation—an obligation to avoid falling behind and to make sure that we are not the ones who lose.
In our free time, we turn to social media, where we are confronted with endless images of success and material wealth of uncertain truth. These images provide short-term motivation, but at the same time they intensify desire: the desire for possessions, for recognition, for status. But does this capitalist game have any real meaning? Can honest effort truly overturn structural inequality? Are we even moving in the right direction? Will we ever live in the luxury homes and high-rise buildings of the young rich and influencers we see in short-form videos? Celebrities now travel to space, but will we, in our lifetime, ever get the chance to go to space even once?
This exhibition, “Einmal ins All” (Once into Space), focuses on the everyday lives of Gen Z and Millennial generations who belong to the middle working class and are not particularly unhappy. The artist himself is part of this group. The questions described above are topics the artist regularly discusses with friends of the same generation, and they reflect the broader social conditions in which he himself is immersed.
The phrase “ins All” in the title was learned while the artist ーAusländerーwas reading large amounts of German news in preparation for a German language exam. In one article, he encountered the expression in a report about Katy Perry traveling to space with Jeff Bezos. He was drawn to the simplicity of the phrase used to describe going into space and added the word “einmal” for its rhythm, which led to the final title. The exhibition itself, however, is not about outer space. Within this context, space travel functions as a symbol of extreme wealth and recognition, similar to the way luxury travel and carefully staged images operate on social media. Accordingly, this exhibition does not depict astronauts or outer space. Instead, it explores everyday and metaphorical imagery inspired by the themes described above. Alongside the two-dimensional works, the exhibition also presents animations that the artist has been practicing intensively in recent months. Visitors are warmly invited to attend.
Gentaro Masuda is a Japanese artist, a beginner animator, and a working mathematician in the field of computer graphics. His work metaphorically depicts the inner psychology and everyday behavioural patterns of people living in a contemporary society shaped by changing economic activity and technological transformation. He is deeply influenced by artistic icons and historical contexts from both Japan and Germany. Drawing on a background outside the traditional art world, he creates his work through a strong sensitivity to media and a broad interest in fields beyond art, including technology, information, and social structures.
Website: https://www.gentaromasuda.de
Instagram: https://www.instagram.com/gentaro7717
Vernissage (Opening): Thursday, 29. January 2026, from 6 p.m.
Opening Hours: Daily 11 a.m. - 7 p.m. (Opening hours may change on 2. February)
Einmal ins All
Savings gradually lose their value under inflation. If you do not invest, you are automatically losing money. If you buy stocks, start with the S&P 500 and read a specific book. At the same time, the emergence of AI is making labour markets and technological development increasingly complex. People constantly ask whether AI will take our jobs, and if so, which professions will disappear first. If we do not continue learning, improving ourselves, and adapting to new situations, we will not be able to maintain our value as human capital. Alongside this, we are encouraged to optimize our bodies and health. We are advised to avoid certain foods, consume more protein, take recommended supplements, and combine cardio and strength training in order to reduce the risk of illness. Every day is spent monitoring health information, trying to maximize our lifespan. Collecting information, analysing it correctly, and constantly thinking has started to feel less like a choice and more like an obligation—an obligation to avoid falling behind and to make sure that we are not the ones who lose.
In our free time, we turn to social media, where we are confronted with endless images of success and material wealth of uncertain truth. These images provide short-term motivation, but at the same time they intensify desire: the desire for possessions, for recognition, for status. But does this capitalist game have any real meaning? Can honest effort truly overturn structural inequality? Are we even moving in the right direction? Will we ever live in the luxury homes and high-rise buildings of the young rich and influencers we see in short-form videos? Celebrities now travel to space, but will we, in our lifetime, ever get the chance to go to space even once?
This exhibition, “Einmal ins All” (Once into Space), focuses on the everyday lives of Gen Z and Millennial generations who belong to the middle working class and are not particularly unhappy. The artist himself is part of this group. The questions described above are topics the artist regularly discusses with friends of the same generation, and they reflect the broader social conditions in which he himself is immersed.
The phrase “ins All” in the title was learned while the artist ーAusländerーwas reading large amounts of German news in preparation for a German language exam. In one article, he encountered the expression in a report about Katy Perry traveling to space with Jeff Bezos. He was drawn to the simplicity of the phrase used to describe going into space and added the word “einmal” for its rhythm, which led to the final title. The exhibition itself, however, is not about outer space. Within this context, space travel functions as a symbol of extreme wealth and recognition, similar to the way luxury travel and carefully staged images operate on social media. Accordingly, this exhibition does not depict astronauts or outer space. Instead, it explores everyday and metaphorical imagery inspired by the themes described above. Alongside the two-dimensional works, the exhibition also presents animations that the artist has been practicing intensively in recent months. Visitors are warmly invited to attend.
Gentaro Masuda is a Japanese artist, a beginner animator, and a working mathematician in the field of computer graphics. His work metaphorically depicts the inner psychology and everyday behavioural patterns of people living in a contemporary society shaped by changing economic activity and technological transformation. He is deeply influenced by artistic icons and historical contexts from both Japan and Germany. Drawing on a background outside the traditional art world, he creates his work through a strong sensitivity to media and a broad interest in fields beyond art, including technology, information, and social structures.
Website: https://www.gentaromasuda.de
Instagram: https://www.instagram.com/gentaro7717